Nosotros demand to support and gloat Black beauty brands, now and every twenty-four hour period. These innovators are extending shade ranges, innovating what pigments be on the color spectrum, and creating and crafting essentially every major beauty trend in the space. Below, 17 makeup brands owned by blackness women to support today, tomorrow, and every day later that.
This one needs no introduction—legendary model Iman founded her cosmetics company way back in 1994. The brand touts itself equally the "first cosmetics and skincare collection designed for all women of pare of colour" and it certainly delivers. Its complexion products are especially great, with shade-inclusive options in liquid, powder, and stick variations.
Iman Luxury Concealing Foundation, $16; imancosmetics.com
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Lipmatic, founded in 2014, is a great choice for light-green beauty lovers: Its formula is 98 per centum organic. Plus, its wide shade range, which includes metallics, deep berries, and nudes, are pigmented enough for deeper skin tones.
Lipmatic New York In Flower Liquid Matte Lipstick 4-Pack, $55; lipmatic.com
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Founder Sharon Chuter created the beauty make for "those who accept been left." The line is full of powerfully pigmented products similar the Black Magic Lipstick collection. If eyes are more than your thing, may nosotros suggest the Carnival Colour Palette, which includes the brightest yellow and richest statuary shades.
Black Magic Funfair Palette, $44; uomabeauty.com
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This brand, founded past KJ Miller and Amanda East. Johnson, originally started because they felt like in that location were no "nude" lipsticks that matched Black women's peel. Mented has since expanded into other dazzler categories including nail polish and eyeshadow. They recently just made headlines for raising $iii million(!) in funding—clearly it was much-needed in the beauty world.
Mented Everyday Eyeshadow Palette, $28; mentedcosmetics.com
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This beauty brand launched in 2012 with the motto "challenging the beauty standard." Information technology does just that by creating a vegan and cruelty-free line of cosmetics that not just take major color payoff just besides come up at a friendly price point. In that location's nowhere meliorate if you want super bright lip colors.
The Lip Bar Liquid Matte in Haute Mess, $10; thelipbar.com
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Founder Danielle Bahi was only a college student when she launched her line of homemade cosmetics using ingredients plant in farmer's markets. She's since expanded to skincare and grown a fanbase in that marketplace, but her vibrant eye shadows, flop highlighters, and natural-looking imitation lashes are also standouts.
Bahi Eyeshadows, $x; bahi.care
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Juvia's Place is one of the most popular WOC-owned makeup lines thank you to its richly pigmented eyeshadow palettes in both shimmer and matte—which are dear by beauty bloggers.
Juvia's Place Zulu Eyeshadow, $18; juviasplace.com
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This Insta-popular line was founded in 2011 by Cashmere Nicole and takes inspiration from desserts. Fittingly, its products are all sweets-inspired: Cake Face concealer, Flour Setting Powder, and its virtually pop production: Matte Lip Whip liquid lipsticks.
Beauty Bakerie Scoops Élysées Blush Palette, $38; beautybakerie.com
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The dazzler industry swooned when iconic makeup artist Pat McGrath started her own collection in 2015. Her production launches—eyeshadow palettes, lip glosses, highlighters, and more than—just keep getting better.
Pat McGrath Divine Rose Trio Lip, $fourscore; patmcgrath.com
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Coloured Raine was started in 2013 by Loraine R. Dowdy, who left the financial industry to create cosmetics that cater to women of color. The line includes intense eyeshadow palettes and liquid matte lipsticks in every hue from your usual reds and pinks to more wild violet, green, and blackness.
Vivid Paint Palette, $44; colouredraine.com
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MDMflow takes inspiration from the '90s—it'south no wonder in that location's a cracking selection of lip glosses. On top of handmade lipsticks (including ane named "Milkshake" after the Kelis song), the brand moved on to mascara and besides launched a hybrid serum foundation, Flawless Base, for "all skin types, for all pare tones."
MDMflow Snobby Lipstick, $19; mdmflow.com
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This brand's tagline is "committed to inclusion." True to form, it sells complexion products that make sure deeper skin tones are covered and eye shadows hues that pop on melanin.
Omolewa Cosmetics Earth Tour Palette, $35; omolewamakeup.com
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Before starting her namesake cosmetics line, Vera Moore honed her beauty chops every bit a soap opera actress on Another Globe. Hoping to make full a void for products formulated for women of color, she developed a full collection of not just makeup but skincare also. One highlight from her collection is a rainbow assortment of individual eyeshadows.
Vera Moore Cosmetics Centre Shadow Pearlized, $17; veramoorecosmetics.com
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This list wouldn't be complete without Rihanna's Fenty Dazzler, which launched in September 2017 and changed the beauty industry equally we know it with forty shades of foundation and killer highlighters made for glowing on deep skin.
Fenty Dazzler Killawatt Foil Freestyle Highlighter Duo, $36; fentybeauty.com
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AJ Crimson, whose work you lot've seen on Christina Milian, Brandy, Raven-Symone, Estelle, Regina King, Angela Bassett, and more, created a line of products that are celebrity makeup artist-approved.
AJC Universal Finishing Pulverisation, $35; ajcrimson.com/
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16 Danessa Myricks Beauty Makeup
Founder Danessa Myricks asks, "What if dazzler had no boundaries?" with her line of loose pigments, foundations, and concealers, all meant to exist multi-apply for all parts of the face. You can learn more about the innovator behind the line here.
Mini Veil Trio Highlighters, $30; danessamyricksbeauty.com
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